Brasserie 8 1/2

Boosting Restaurant Reservations During Winter Season

Challenge New York Restaurant Week has evolved into a successful 24-year program to drive customers to restaurants during the cold winter season. It is so successful that now over 300 restaurants participate. Brasserie 8 ½, the popular French dining spot at 9 West 57th Street, wanted to ensure it gained local attention and business. Solution A targeted advertising campaign was developed to take advantage of the two week Restaurant Week promotion.