Marketing an Oscar Nominee for Best Foreign Language Film

Challenge Cohen Media’s film ‘Timbuktu’ was nominated for Best Foreign Film at the 2015 Academy Awards and many additional awards. How do you market a movie that has been called one of the most important movies ever made about terrorism? Solution An awareness campaign was developed to reach members of the Academy while simultaneously marketing to moviegoers in key markets as the film opened. Miller Advertising designed banner ads and entertainment roadblocks touting tremendous reviews from the LA Times, Variety and Hollywood Reporter.