125 Books We Love
New York Public Library
The New York Public Library is celebrating its 125 anniversary. To kick off and commemorate this milestone birthday, the library curated a list of 125 Books We Love including favorites from authors J. K. Rowling’s Harry Potter and the Sorcerer’s Stone, George R. R. Martin’s A Game of Thrones and Margaret Atwood’s The Handmaid’s Tale.
To drive awareness of the library and engage with book lovers everywhere, on Valentine’s Day Miller launched an integrated media campaign utilizing digital, print, social media and audio advertising. The campaign successfully brought many new members to the library for the first time and engaged the community to join in the library’s anniversary celebration.
Miller Advertising continues to work with the New York Public Library in celebrating this anniversary. We’re proud to work with this vital and amazing New York institution that offers so many resources to all residents.
Client
New York Public Library
2M
Impressions
8
Publishers
8M
People Reached
210k
Engagements
