Youth Development Specialist Recruitment Campaign

Raise the Age legislation greatly expanded ACS’s legal responsibility of care for justice-involved youth by raising the age from 16 to 18. ACS needed to increase its front-line staff by 4x to meet this new mandate.

Working together with ACS, Miller implemented an agile digital and streaming recruitment advertising plan to help ACS recruit 500 youth development specialists. Miller also negotiated added value in terms of better rates, bonus impressions and more impactful creative placements. Creative examples included native reads by ESPN personalities Stephen A. Smith and Michael Kay; and a highly sought after ESPN push down digital ad unit was offered up by the site.

Miller works on recruitment initiatives for government, hospitals, universities and more.