Legacy Health

Branding Campaign and Recruiting Success

Challenge A West Coast health system with six hospitals and more than 50 clinics, lab, research and hospice facilities needs to maintain a pipeline of candidates for the ongoing 500+ positions which are open at any given time. Solution Miller Advertising coordinates a recruitment/employer branding campaign that staggers a monthly schedule of postings, direct mail, email outreach and job fair flyers. Miller's creative work highlights Legacy Health's strong reputation as a regional leader in the dynamic communities of Seattle and Portland, which are optimal for a strong work life balance.