Howards End

Release of a 4K Restoration of the 1992 Romantic Drama.

Challenge Our client, Cohen media, restored and re-released the film Howards End, a Merchant Ivory film from 1992 which is now part of the Cohen Film Collection. The film screened at the Cannes Film Festival in 2016 as part of the Cannes Classics program and then released theatrically later in the year at some of the original theatres where it first showed. One of Merchant Ivory’s undisputed masterpieces, our goal was to publicize this film to its unique, art-focused audience. Solution We targeted the audience for both the Arts and Movie sections of The NY Times with banner ad takeovers of the Arts and Movie section front. The campaign used the cross platform format, so the film ads had 100% SOV on the section front on desktop, tablet & mobile on one day.