Reducing Homelessness in NYC

NYC Department of Homeless Services

Challenge The NYC Department of Homeless Services launched a citywide action plan to raise awareness of their Homebase program that helps low income New York families remain in their homes and out of shelters.  Solution Miller Advertising created a targeted media plan in English and Spanish to reach low income individuals through a variety of touch points including YouTube video, Pandora internet radio,  social media channels, as well as local and ethnic papers and sites. Miller also leveraged mobile apps as an integrated part of reaching the low socio-economic community.