The First Transgender Bathroom Rights Campaign

Challenge To assist the NYC Commission on Human Rights advertise The “Be You” campaign and spread awareness that safe and equal bathroom access is the law of the land in New York City. The Commission on Human Rights pioneered the nation’s first city-government-led campaign to affirm transgender bathroom rights. Solution Miller Advertising launched the Be You digital campaign using a combination of video and digital ads in both English and Spanish. Budget allocation went towards general NYC media as well as outreach to the LGBTQ community.