Coldwell Banker

Building Coldwell Banker’s Northeast Brand

Challenge In a very competitive residential real estate market, Coldwell Banker seeks to build its market share by attracting the top brokers with the top listings, market by market, office by office, throughout the Northeast. Solution When Coldwell Banker, then a California based company, started with a small footprint in the Northeast, Miller was hired to work with its northern New Jersey offices. As Coldwell Banker rapidly grew, it relied on Miller to accurately prepare and place advertising in over 600 media and to keep strict advertising budget control on first tens and now hundreds of offices, from New Jersey to Maine.