RXR Realty

Broker Outreach and Awareness

Challenge To create awareness within the business-to-business real estate broker community about commercial sale and leasing availabilities within the RXR Realty portfolio throughout the tri-state area. Solution A unique direct mail approach showcased the value of the RXR brand and stylishly represented the RXR look and feel while promoting multiple properties across many locations. Our personalized approach highlighted only the properties that were geographically relevant to each real estate broker.